Color Switch - Cosmo Prof

Cosmo Prof offers a color exchange program that was previously known as "Color Conversions." Over time, we discovered confusion around how the program worked, alongside low overall awareness of its existence. After evaluating how competing brands communicate trade-in offers, we rebranded the initiative to Color Switch. Color Switch allows salon owners and stylists to trade in their current color tubes for a new brand. Switching color lines can be costly and difficult, but our Color Switch Program makes the transition seamless and affordable.